A Golden Age for Dance Music

Think back to early 2008. A little-known singer named Lady Gaga had just appeared on American Idol to enthusiastic crowds who praised her strange costumes and innovative blend of electro and hip-hop/pop. Dance music was still largely relegated to those within the "scene," with innovators like Oakenfold, Tiesto, and even Justin Timberlake who laid the groundwork with blending more progressive pop influences into their songs. But then again, dance music was still largely unnoticed with the one notable exception being Cascada, who by some unknown miracle had managed to crack the Hot 100 with an upbeat eurodance song in 2006. David Guetta (and others) were making masterful dance albums, none of which charted on the Top 200 and dance radio airplay was doing about the same as it had been doing in 2002.

Everything has changed. When you see that Rihanna won a Grammy for Best Dance Recording and Usher and Ne-Yo come out with songs that sounds like Ferry Corsten mixed them in 2002, you know that Toto is dancing somewhere at a techno club in Kansas.

The reason? Gaga. As much as I criticize her for being unoriginal, annoying, and outlandish, no one can deny her immense contribution to the genre, so much so that I'd put the 21st century timeline of dance music into two quadrants: Pre-Gaga and Post-Gaga. Her innovative genre-blending of electro, pop, hip-hop, and house (that still hasn't gotten a proper label) made it COOL for artists to borrow things like dance beats, synth pianos, and progressive chord structures. And above all-- put attitude back into pop music. She hasn't been doing anything that say, Kylie Minogue didn't do in 2004...but she does it a whole lot better, and with controversy galore. Now that Gaga-sound has caught on to every aspect of Pop music, pop and R&B performers turn to dance music with open earbuds and even make some of the more hardcore elements of hip-hop don sequins and glowsticks.

Let's look at this dramatic transformation on a timeline to better illustrate what I'm saying: Pre-Gaga we had Cascada and SexyBack by Justin Timberlake, as well as a whole hoard of Pop Remixes that had some airplay in clubs (Deborah Cox, Madonna, Britney, etc.). Post-Gaga....Well, let's just take a look at the Hot 100! Usher - DJ Got Us Falling In Love, Ne-Yo - Beautiful Monster, Rihanna - Only Girl In The World, Pitbull- Calle Ocho, Britney Spears - Hold It Against Me, Katy Perry - California Grrls, Black Eyed Peas - Time Of My Life (Dirty Bit), Enrique Iglesias - Tonight (I'm Loving You) and the list keeps on going!

If it's dance music, it's hot right now. Electronic music is not only replacing organic music, but also in some way, the more electronic the better. My question is, what does this mean for the genre? Well, folks, I think we're entering another Golden Age for Dance Music.

What's really great about this electronic pop trend is that existing dance/electronica performers have had a Frankensteinian resurrection with the growing pop fascination with dance music. To some extent, yes, it's because of their own shift towards more commercially accessible music. Of course, there have been mixed results (I'll be the first to admit Tiesto's "Pop" album wasn't so great). But for the handful of crossover acts that have really taken off, the impact has been HUGE. And let's give a lot of credit to French DJ David Guetta for pioneering the movement. After somehow convincing wil.i.am.that dance music was awesome, David Guetta has become one of the top-selling music acts in the U.S., and conventional house performers like Daft Punk and Deadmau5 and electro artists like Robyn have cracked the Hot 100 and Top 200 for the first time in YEARS.

One only wonders how long this Golden Age will last. Even fleeting revivals of dance music like in the age of Technotronic, Ace of Base, and La Bouche in the early 1990's, are ephemeral at best. I gotta hand it to Gaga... She's got a good thing going on, and inevitably, there might be a cult of personality factor with how long this lasts. But (and this is a rare thing when I say this), here's to Gaga to see if she can keep it up so dance music can continue to flourish.